Intergenerational Co-Creation for a Better Society: Solving Aging Issues with New Perspectives
青銀共創美好社會,新視野解決老問題
Taiwan Life Insurance Co., Ltd.
INTRODUCTION
To take on the challenge of the global aging crisis and eliminate ageism, the Company calls on younger generations to apply their creativity and technical know-how to create innovative solutions for seniors and industries serving the elderly population. By sponsoring this design competition, the Company hopes to create opportunities for intergenerational collaboration, generating positive impact by breaking silvergeneration stereotypes and aligning Taiwan’s perspectives on aging with international trends. Furthermore, to turn Intergenerational Co-Creation into a sustainable reality to effectively solve problems resulting from an aging society, the Company facilitates the transformation and commercialisation of creative ideas to help the people in need.
FRAMEWORK AND STRATEGY
The Company has been organising competitions to encourage Taiwan’s younger generations to turn their attention to the senior community as well as transform ideas into concrete actions. Through contests and workshops, the Company has created opportunities for intergenerational collaboration that elucidate and gradually resolve biases along the way, achieving understanding and cohesion. In this way, people from different generations may come together to better understand the problems of an aging society, allowing them to brainstorm innovative solutions. In collaboration with the Stanford Center on Longevity in the United States, the Company has been sharing global aging trends and experiences through contests and forums, providing opportunities for students in Taiwan to engage in global discussions on issues facing an aging society. Furthermore, the Company provides incentives to spur creativity by signing the first public-welfare product order with design teams and providing funds until their products became viable on the market. The Company provided facilities to help more people in need and encourage continuous innovation as a part of a sustainable and positive cycle.ACHIEVEMENT AND IMPACT
The Stanford Design Challenge Asia was cosponsored with Silver Linings Global for three consecutive years, the global competition is based on the designated topics and rules specified by the Stanford Center on Longevity to design innovative products suitable for seniors or all ages, a total of 142 schools have participated in three competitions, resulting in the creation of 231 designs. The Company purchased 60 sets of pillows and sent them to places of need. Not only that, the Company partnered with social welfare groups to develop activities and lesson plans to boost their interests, diversifying the level of senior services. Healthy seniors learned about even more practical and interesting apps through this experience with technological products. Seniors with sub-optimal health enhanced their willingness and ability to engage in independent activities and strengthen interactions with others. Partnership between seniors and children by forming a team to generate team spirit while bridging the intergenerational gap.FUTURE DIRECTION
In order to eliminate age-bias among younger generations and encourage innovation amid an aging society, the Company has implemented a model of “Intergenerational Co-Creation” to imbue fresh ideas into international considerations on the topic, and to resolve age-related issues by clearing up intergenerational misunderstanding. The Company partnered with social welfare groups to introduce seniorfriendly products to communities. The Company integrates public welfare resources to provide a sustainable platform by introducing innovative products from the Stanford competition. The events attracted seniors to venues across Taiwan, enhancing social participation and quality of life while relieving the pressure on family caretakers. The Company has been effectively tackling issues being faced by an aging society and will continue to strive for a better future.
As the first insurance company in Taiwan, Taiwan Life provides
a full range of insurance products and services for individuals
and organizations. The Company became a 100% wholly-owned
subsidiary of CTBC Holding in October 2015, and won 45 domestic
and international awards in 2019. With a brand value of USD$2.2
billion, it was ranked 49th on “Brand Finance Insurance 100” , marking
the third consecutive year of the Company’s inclusion on the list.
