Why AREA?

AREA recognises and independently endorses your organizational efforts in creating a culture of compassion, integrity and in being socially responsible corporate citizens. The programme grows with Asian communities and reflects their collective action and self-imposed responsibility to better the world we live in. Being awarded the AREA not only improves corporate visibility, instills creditability, and provides confidence in your project amongst your staff, local communities and fellow businesses, but also serves as a badge of excellence to spur further innovation and best-practice sharing for your organisation and the world at large.

Green Leadership

Green Leadership

The recipient believes in the larger responsibility for recognizing the impact of running their business to the environment and seeks to reduce and reverse the impact. The recipient has consciously implemented programs and efforts which includes, but not limited to, the following: Energy Efficiency, Product Responsibility, Greed Product Designs, Waste Reduction, Recycling and Water Conservation. Additional weightage will be given to participants that have a harm reduction and reversal program in place. The recipient should also have integrated environmental performance into its sustainable development strategy and has an annual reporting structure to track this performance.

Investment In People

Investment In People

The recipient has policies and programs in place that show their respect for their people (primarily employees, but may also include vendors, clients and business partners). The judges will ask questions such as how much has the business invested through their efforts in taking care of its employees by way of dependent care, layoffs and closing, health and wellness, employee training, fair recruitment and promotional practice, and fostering lifelong learning, in improving the quality of life at work and in implementing employee ownership on a sustainable basis.

Health Promotion

Health Promotion

The Award honours businesses that encourage and promote programs aimed at raising awareness and improving the health of their direct and indirect stakeholders. The recipient must have clear health related programs which could focus on Millennium Development Goals such as reducing child mortality, improve maternal health or combating, HIV/AIDS, malaria and other diseases. They could also focus on other issues of social concern such as dietary health, obesity, heart disease, early screening for treatable and preventable diseases, mental health and social isolation amongst others. For participants in the Health Industry, evidence of programs beyond standard business operations must be provided.

Social Empowerment

Social Empowerment

The Award honours businesses that promote empowerment of communities or individuals that are socially excluded of that suffer discrimination in work, business or involvement in community life. Such groups might include people with physical or mental disabilities, isolated minority groups, or refugees. Programs for empowerment of women, economically disadvantaged communities or other minorities would fall into this category. The recipients must have a clear “Social Empowerment Mission” and must have programs and projects in place that support this mission.

Corporate Governance

Corporate Governance

The Award seeks to recognize the quality and completeness of disclosure and reporting of governance practices in annual reports of business entities in the public and private sectors. The judges evaluates the extent participation cares to safeguard integrity in financial reporting, structure board to add value, promote ethical decision making, respect the rights of shareholders, remunerate fairly and responsibly. The recipient should not reflect just a checklist approach, but demonstrate transparency and openness, integrity, stewardship and leadership recorded in the annual reporting of corporate governance.

Corporate Governance

Responsible Business Leadership

The Award will be awarded to an iconic individual who is a role model in advocating and promoting all aspects of Responsible Entrepreneurship in building the business. The individual shows exemplary leadership in adverse situations, defied temptations and greed to promote responsible practices in his enterprise and the people around him. This may encompass the areas of environmental preservation, sustainability, community partnerships, education promotion, and poverty alleviation.

1

Entries must be programs that were implemented in 2015 and was executed from January to December 2015. However, results and measures presented can stretch beyond the past year as the Award places importance on sustainability of the programs and projects.

2

Participating Enterprise must be headquartered in the Asia region.

3

The following criteria under each category were designed to help the judges determine the recipient for the Award/s. The broad elements that score card was built upon is on the programs delivery in achieving:

  • Innovation
  • Solution-Oriented Results
  • Sustainability
  • Integration

4

Judges use a rating to determine delivery in each of the criteria outlined. The rating is the average score that is attained by each of the applicant.