Empower Youth! Invest in Your Future
元富青年培力 投資賦能
Masterlink Securities Corporation
INTRODUCTION
According to the Taiwan’s employee earnings statistic in 2018, one in three young students between the ages of 25 and 39 is a low wage group. Therefore, it is important to develop money management ability of young students, to strengthen young students’ financial knowledge, the Company has launched the Empower Youth! Invest in Your Future project. This project assists students through sponsoring campus financial activities, financial education seminar, and holding finding potential stock competition. The Company creates diversified development opportunities for youths, with an aim to reach the goal of improving youth poverty phenomenon. Furthermore, realising the United Nations’ Sustainable Development Goals (SDGs) of no poverty, quality education and reduce inequality.
FRAMEWORK AND STRATEGY
The Company organised the “MasterLink Securities Finding Potential Stock Competition” to enhance youth’s investment and money management ability, while encouraging younger generations to enter the capital market. The Company also sponsored the Securities Studies Club of National Taipei University in organising the “2019 Investment and Money Management Camp” and the Securities Research Club of National Taiwan University in the “4th Nationwide Individual Stock Analysis Contest” to help promote correct investment and wealth management concepts. Futhermore, the Company organises two free “MasterLink Securities Investment Lecture” every month to increase wealth management knowledge of the public while expanding the investment and wealth management education. Also, the Company held the “Local Education Tour” to promote the concepts of savings and account-keeping to primary school students. To maximize cost-effectiveness, the whole project had made good use of existing group resources, such as advertising publications, and electronic signage as event promotion channels.ACHIEVEMENT AND IMPACT
The Company sponsored a total of NT$20,000 for college students to organise financial education activities, along with a NT$1.2 million sponsorship budget for 2020. To nurture the investment ability of young people, the Company sets up “MasterLink Securities Investment Lecture”. A total of 38 lectures was held with 6,504 participants from 2018 to 2019. The “Local Education Tour”, had a total of 48 lectures, with over 1,878 students from all over Taiwan in attendance. The Company held the “MasterLink Securities Finding Potential Stock Competition” with MasterLink Securities Investment Advisory Corp.. By writing stock research paper, students are able to enhance their understanding of the stock market. The Company also provided a discount on handling fees for all participants, lowering their investment barrier; further improving the youth poverty phenomenon.FUTURE DIRECTION
The Company will comprehensively expand the sponsorship of youth financial activities and popularise financial education. The Company will launch the “MasterLink Financial Education Activity Sponsorship” project in 2020 to encourage students to actively hold financial investment and financial management related activities. Additionally, the “MasterLink Securities Investment Lecture” will be broadcast twice a month in 2020. Due to the pandemic, YouTube Live will be utilised for more young investors to participate in. The promotion of the second term of “MasterLink Securities Finding Potential Stock Competition” began in June. The “Local Education Tour” will continue to be handled in 2020 and financial education issues will still be the propaganda theme. Also, the resources of the Company branches will be used to achieve United Nations’ SGDs of quality education.
MasterLink Securities was founded in 1989 and became a 100%
owned subsidiary of Shin Kong Group in 2018. Main businesses include
brokerage, underwriting and proprietary trading. Other businesses
include fix income, futures proprietary trading, derivatives, and so on.
