Thai Life Insurance – Opportunity for Better Life
Thai Life Insurance Public Company Limited
INTRODUCTION
The “Thai Life Insurance – Opportunity for Better Life” project is the project that aimed to create a shared value (CSV) between the Company and the community under the vision of the Company’s’; in order to create values to enrich human life, better quality of life, increased income to have good health and living a longer and wealthy life. Hence by transferring the knowledge, skills and expertise from the Company to deliver and develop skills in sales, communications and financial management which are so called “Armed Marketing Strategies” for the local entrepreneurs.Furthermore, to ensure the implementation of the corporate social responsibility (CSR) of the Company to be sustainable. The Company has defined the responsibility of the Thai society in three areas:
• Giving: Giving without expecting rewards and based on attachment and society, without neglects.
• Caring: Life insurance business is about the value of life and love for everyone to have the life insurance that will improve the value of life based on concern and determination to strengthen the society.
• Fulfilling: Promoting and inspiring as whenever we feel we are living happily, we should make others happy as well. The project “Thai Life Insurance - Opportunity for Better Life” carried out with the aim of adding value or so called Fulfilling.
FRAMEWORK AND STRATEGY
The project is an activity developed from some other projects expanded to bring the skills and expertise of the Company’s personnel to develop the potential of community enterprises in account to bring theory to practice. The project provides free training to increase the capacity of the enterprise community according to the guideline “Training & Coaching: teach to do, and to make it practical”.In order to be able to adjust the business to run in the competition, the community of enterprise entrepreneurs is then followed up with a 1-to-1 guidance. Additionally, the community members exchanges advices, encouragement and inspirational stories after trainings.
The project is also a training program lead by expertise speakers in accordance with the Training & Coaching guidelines which highlights “After sells, wealth and money to manage to savings”. The Company’s financial management also organised activities which will make participants easily understand the content and the importance of saving and investment in the form of life insurance. This helps to meet and solve the pain points of each community enterprise. Furthermore, the workshop is organised The coaching team then interact with a 1-to-1 on-site coaching to give advice along and practicing skills.
ACHIEVEMENT AND IMPACT
With the changes in various fields such as sales, communication, and finances, the Company has received a good image in doing value creation projects with the community. The project has developed a satisfactory impact to all 19 community enterprise in terms of capacity development. The Company has set indicators from the project according to the following criteria:• To be able to attend any activities organised for the community enterprises, in which the representatives from all 19 community enterprises will have participated in the training programs with the Company.
• The representatives of community enterprises and have applied the knowledge and skills gained from the training programs to the actual operations by evaluating the product.
FUTURE DIRECTION
The goal that Thai Life Insurance is that the community is able to stand on their own in a sustainable way, such as follows:• Introducing community enterprises to partner stores as a vendor list, booths for launches of healthy products of the department stores
• Invited to sell products for health according to various events or agendas of the Company.
• Supporting community products on various occasions such as New Year’s festival and souvenirs
With more 78 years of running business of Thai Life Insurance, as the
first life insurance company of Thai people does not only reflect the
faith and trust that customers have in the Company, but also reflects
the capability of the Company’s vision, mission and core value that
aims to drive the Company to be “People Business” by giving priority
to people in all aspects, including its customers, employees, partners,
shareholders and society.
