Leverage Positive Energy as A People’s Brand to Build A Healthy & Happy Taiwan
發揮正向力量,打造健康樂活台灣
Fubon Life Insurance Co., Ltd.
INTRODUCTION
Taiwan is expected to enter an ultra-aging society in 2026. To assist the public in responding to the impact and potential risks brought by the aging society, the Company shoulders the responsibility and commitment as the people’s brand and adheres to United Nations’ Sustainable Development Goals (SDGs) to formulate strategies for “Tender Care” and “Innovative Finance”. By identifying the risk factors of an aging society, Fubon Life is able to formulate development strategies for products and community projects, leverage the core competency in product design and promote activities that promote the mental and physical health of the general public, especially the aging population, to overcome the challenge of social changes with a diversified solution.
FRAMEWORK AND STRATEGY
The Company promotes the “Caring for Elderly Dementia” project by introducing the dementia bracelet to confirm cases to reduce the missing rate of demented patients and hosting workshops for families with new demented patients to provide necessary information and resources to caregivers of demented patients at home. Fubon also partners with Yang Ming University in developing a health risk assessment module and proposing preventive healthcare strategies to meet the health and wellness needs of senior citizens, strengthen public health awareness, and build a healthy social safety net for senior citizens. Additionally, Fubon also leverages on its core competency in launching spillover policies that encourages health promotion and strengthens the medical protection of the weaker groups. It encourages the policyholders to walk more and quit smoking by offering premium discounts to achieve the objective of disease prevention. The Company also develops the first mobile app, fungroup, in Taiwan that combines community activities with insurance education and health promotion to promote the concepts of insurance and health management.ACHIEVEMENT AND IMPACT
Fubon Life pays attention to social issues such as elderly dementia and actively promotes the “Caring for Elderly Dementia” project. In order to promote the demented patient bracelet-wearing rate, it cooperated with 100 dementia-related clinics and nursing homes to present the bracelet after doctor’s confirmed diagnosis. This initiative has effectively increased the bracelet-wearing rate by 37%; and the percentage of patients wearing the bracelet and enabling the searching service has also increased from 51% to 64%. Fubon also organises hiking and board game activities to encourage young people to spend time with elderly people. Furthermore, the Company partnered with 19 colleges and universities in Taiwan to introduce the USR project to have Fubon Life volunteers and students engage in community activities. In 2019, 156 community activities were completed and a total of about 4,000 people participated.FUTURE DIRECTION
In the future, the Company will leverage on the advantages from its core competency and continue to develop financial and insurance products that responds to social trends and meet the needs of people of all ages to improve social security and quality of life. It will also utilise its influence to continue to advocate health promotion issues and enhance public health awareness, and strive to become a corporate citizen trusted by stakeholders to achieve United Nations’ third SDG, to ensure healthy lives and promote wellbeing for all at all ages and create a healthy and happy Taiwan.
Established in 1987, Fubon Life is a leading brand in Taiwan’s life
insurance industry. In 2019, the total premium income reached
NT$596.2 billion, and the after-tax earning reached NT$26.4
billion (EPS NT$2.38). The Company leverages on its core
competency to fulfill Corporate Social Responsibilities (CSR) and
promote the brand spirit of “positive energy”.
