Sustainable Agri-Food Practitioner – NEXTLAND
綠色農業實踐者 - 祥圃良作工場農業文創館
Nice Garden Industrial Co., Ltd.
INTRODUCTION
Nice Garden has been consistently caring and involved with agriculture in Taiwan ever since its establishment. The Company started with international trade of animal nutrition and health products, and expanded into the professional service to operating two pig farms, opening the restaurant WONMI, establishing the meat processing factory and agriculture & creative gallery NEXTLAND, and branding pork CHOICE PIG.NEXTLAND is the essential element to complete the innovative pork agri-food chain in Taiwan. Through cognitive education, the philosophy and understanding of food is conveyed to the consumers. The mission is to bridge the gap between consumers and producers, and reposition the conventional industries to upgrade the agri-food culture in Taiwan. The purpose is to bring more sustainability and vitality to Taiwan’s agriculture, to promote animal welfare, to reinforce environmental protection and to reduce pollution.
FRAMEWORK AND STRATEGY
Nice Garden’s vision is to become a safe, healthy and trustworthy benchmark of the agri-food industry chain. Each business unit shares and practices the same core concept to build a complete pork agri-food chain. NEXTLAND is an important component of the complete pork industrial chain, and it is also a platform for education of agriculture and food safety. NEXTLAND is the first fully transparent and open pork cutting factory in Taiwan. It is also the first popular science promotion site with agricultural theme. It provides good dietary information in a simple way to educate the public on what is good-quality pork and how the good pork is produced. When more and more consumers agree with the concept which Nice Garden wants to share the power of consumers’ choice initiates the change of old farming habits to reduce the impact of the environment. Consumers have safe and healthy option for pork, and the positive cycle of production and consumption can be sustainable.ACHIEVEMENT AND IMPACT
NEXTLAND has obtained the gold-level certification of the green building factory. In order to reduce the impact on the environment, NEXTLAND was renovated from an old canning factory. Retained almost all the trees in the original factory by following the concept of cherishing nature and pursuing sustainability. The project has created nearly 100 job opportunities in the local area, and the proportion of employees in the local area has amounted over 70%. In addition to agricultural and food information, NEXLAND also focuses on promotion for Yunlin Culture. The market in the museum sells Yunlin special agriculture products, and selects high-quality food ingredients for consumers.In 2018, NEXTLAND won the honour of International Spotlight Tourism Factory of Taiwan Ministry of Economic Affairs, and Nice Garden won the Best Practice Award for Local Business Operations at the 25th National Quality Awards. It was also recognised because of NEXTLAND in Yunlin.
NEXTLAND follows the Japanese JAS standard, and passes ISO22000, HACCP, CAS, TAP certifications to provide highquality pork. The number of visitors has exceeded over 230,000 since 2016, and has increased steadily. The event or exhibition will continue to be held to increase attraction. The quantity of meat processing increased from 1,135 in 2016 to 23,000 in 2018. This leap in growth is a recognition of consumers, and a manifestation of changes in the Taiwan food culture.
FUTURE DIRECTION
The future plan of Nice Garden is to replicate the NEXTLAND and CHOICE PIG shared-branding model and involve more partners from the farming community to the meat processing industry and create a bigger eco-system where transparency and traceability are celebrated and promoted in the greater Taiwanese F&B and consumer market. This co-branding production system will allow farmers to have a benchmark on better adaptation into greener production process, and also more direct impact on how the processing plant manage their sourcing and traceable meat production. It is Nice Garden’s vision to upgrade the current business model into a standard of living for Taiwan and transfer this business model to South East Asia. To Nice Garden, to create these service and brand is not simply for the sake of CSR, it is the Company’s belief that SDG is a vital paradigm shift for future business operation. Nice Garden will continue to focus on how to lower the environmental impact of animal protein production, lower carbon footprint for the production chain, higher animal welfare awareness, as well as a safer and more sustainable food source for everyone.
Since 1984, Nice Garden Industrial Co., Ltd. has been persistently focusing on nutrition and health products for the livestock and aquaculture industries. The Company pursues sustainable development, and the mission is to become the integrator from Farm to Table. Nice Garden dedicates themselves to establish a transparent, safe and trustworthy supply of food.
