AP Space Scholarship
AP (Thailand) Public Company Limited
The design is showcased at Thailand’s Bangkok Design Week 2018 early this year, along with public symposium in TCDC Creativities Unfold 2018. The project is also featured in both Thai and international press, creating positive awareness regarding sharing and passing on opportunity to the future generation of the country.
INTRODUCTION
AP Thailand introduces a new initiative of CSR project whose aims is to be a part of the development of the country’s human resources. Every year, many students comes from provincial areas to study in Bangkok, hoping for better education and future. Most of them face a lot of transitioning issues when moving into the new social and physical environment. The most concerned problem of students and their families are finding a decent accommodation and financing it. AP brings what we do best, which is the proficiency in the creation of residential space, proposing the new concept of granting a scholarship in “Square Meters” to the young individuals who will become the future of our nation. AP’s scholarship comes in the shape and form of a ‘residential space’ granted to undergraduate students who come to Bangkok to pursue their studies. 7 students with outstanding academic performance and excellent conduct who have financial difficulties are given one-year stay at AP’s condominiums as the company hopes for them to spend their student life together happily, creatively under the safe living environment.
FRAMEWORK AND STRATEGY
This project approaches CSR program in a unique way, where AP Thailand considers the living space as our best asset. An accommodation with strong security system, great locations, and community is the best form of scholarship we can provide to those who are most needed. Not having to worry about finding and financing accommodation, the students can channel their energy and focus on their study and passing on the opportunities to others, becoming a quality human resource to the country.Moreover, the living space for this project is specially designed to serve the future of co-living generation under the collaboration between AP Design Lab and Fabrica Design, the international design studio driven by young thinkers and designers. Together, they creatively maximize the functionality of every square meter of the living space under the concept ‘SUM’ – the sum of small parts, reflecting the coming together of different lives, activities and physical spaces of various functionalities. Created is a new community with the space being the place where learning, creativity, sharing and communal living experience take place.
Our Manifesto
- To allow the students to benefit from a shared personal life and grow in a sense of community
- To respect and value the students’ intimacy and personal moments
- To ensure the students gain a sense of responsibility and independence
- To allow the students to develop a sense of home
- To question the philosophy of co-living and exploring new possibilities of space
ACHIEVEMENT AND IMPACT
The project is well received by the students and the public. On the design aspect, the living space is a clever solution to co-living space, where privacy is respected and shared space successfully encourages communication and interaction among roommates. The design is showcased at Thailand’s Bangkok Design Week 2018 early this year, along with public symposium in TCDC Creativities Unfold 2018. The project is also featured in both Thai and international press, creating positive awareness regarding sharing and passing on opportunity to the future generation of the country.FUTURE DIRECTION
With our commitment to developing people both internal and external, we will develop a sustainable strategic plan for CSR activities. It is important that we use our best expertise to contribute to society and create a social impact. The focus will always be “people”, as we strongly believe that quality human asset is key to developing a sustainable society.
AP (Thailand) Public Company Limited is Thailand’s leader in residential property development industry. For over 25 years, the company has contributed to the urbanization of Bangkok. Our mission is to be the most responsive creator and providing the best quality of life to our customers and society as a whole.
