Transforming the Lives of Children in Vietnam, Myanmar & Malaysia
BE International Marketing Sdn Bhd
INTRODUCTION
BE International believes in contributing and giving back to society. The Company believes that every bit of contribution helps if they want to impact the lives of everyone in the world. Which is why in June 2018, they collaborated with World Vision Malaysia’s Child Sponsorship Programme and committed to donate RM200,000 to improve the lives and living conditions of children in Myanmar and Vietnam. The Company believes that by empowering the children, they can understand what it means to be supported and in turn grow up to be giving in their community and society at large. It is the paying it forward effect that will change the world.
FRAMEWORK AND STRATEGY
A month before the project took place, BE International informed and educated their Independent Business Owners on the details of the CSR project. To kickstart, they selected AULORA PANTS with Kodenshi as the main driver of the campaign to solidify engagement of the CSR project. The mechanics of the engagement: with every purchase of AULORA PANTS with Kodenshi, BE International will donate RM10 to World Vision Malaysia.With the same spirit of contribution and vision, everyone in BE International contributed their efforts by promoting the product across the world. Thanks to the unrelenting efforts of the Independent Business Owners, sales and promotion soared high from Malaysia, to Singapore, Brunei, Indonesia, Hong Kong and even to more than 40 countries worldwide.
ACHIEVEMENT AND IMPACT
The project engagement and results surpassed everyone’s expectation. By the end of June 2018, BE International donated RM360,000 to World Vision Malaysia which far exceeded the initial RM200,000 target.World Vision Malaysia will utilise the funds in sponsoring 50 children in Myanmar and another 50 in Vietnam for 3 years. In addition, part of the funds were also channeled to the Malaysian Assistance Funds to assist communities in Sabah, Malaysia. The monetary contribution will be used in investing in community-wide development work within the children’s community. It will be used for holistic projects to improve the well-being of children, families and communities in the areas of clean water and sanitation, health and nutrition, education, livelihood, and child protection.
Occasionally, BE International will receive updates from the children through letters and cards to keep track of them and understand their current status and welfare.
FUTURE DIRECTION
At the end of three years, BE International’s representatives will pay a visit to the children’s community to better understand the development work that is being carried out. They will endeavour to understand the impact of their sponsorship and to utilise the knowledge further to enhance their CSR programme. The CSR programme does not stop there. In the near future, BE International will begin to organise CSR projects that will hold significant benefits to multiple stakeholders, including the society, their customers and their Independent Business Owners.
Founded in 2017, BE International is a young, energetic and innovative MLM company. “BEyond Inspiring Minds, Touching Lives for Eternity” is our aim. We develop quality products, improve the lives of our Independent Business Owners; inspiring them to be better.
