Mandiri Sahabatku
PT Bank Mandiri (Persero) Tbk
After 3 years, the Mandiri Sahabatku program has already performed 6 batches in Hong Kong, 2 batches in Malaysia and 1 batch in Korea, attended by 6,000 members and created 18000 facebook fan page members
INTRODUCTION
Mandiri Sahabatku involves a series of entrepreneurship learning programs with the aim to develop the Indonesian migrant workers to become successful entrepreneurs. In line with the vision of Community Development of Bank Mandiri which are formed through 3 main pillars: Community Self-Reliance, Education & Entrepreneurship Independency, and Financial Literacy, Bank Mandiri create Mandiri Sahabatku program (or well known as Mandiri is My Best Friend program) in 2011. Its mission is to create new entrepreneurs to develop the country, to improve their family’s life quality and creating added value to their community in Indonesia. From the business point of view, whilst implementing its financial literacy program, Bank Mandiri will create new loyalist customers and eventually will help Bank Mandiri to improve the remittance business and saving accounts.
FRAMEWORK AND STRATEGY
As the target audience of Mandiri Sahabatku program, the Indonesian migrant workers are the proof that people who have no business knowledge and skills can transform themselves into entrepreneurs.The program is organized by the informal local community in Hong Kong. The learning material was developed and delivered by outstanding university lectures and internal trainers from Bank Mandiri, supported by successful and well-known Indonesian entrepreneurs as their mentors.
The activities of Mandiri Sahabatku consist of 3 stages of training, which are: 1) the pre-placement program: introducing varieties of Bank products, 2) in-placement program: introduction and road map, communication and selling skills, creativity and innovation, identifying opportunities, business plan and cash flow management, 3) post-placement program: at this final stage, post migrant workers began to run business supervised by Bank Mandiri and well experienced entrepreneurs as a business coach.
This program embodies the word continuous learning to the very core, where the program empowers migrant workers to extend their learning process by themselves. Having said that, the migrant workers are able to enrich their skills with distance learning.
ACHIEVEMENT AND IMPACT
After 3 years, the Mandiri Sahabatku program has already performed 6 batches in Hong Kong, 2 batches in Malaysia and 1 batch in Korea, attended by 6,000 members and created 18000 facebook fan page members.Bank Mandiri embraced societies becoming entrepreneurs and as a result, there are numbers of entrepreneurs starting their own business in their hometown.
FUTURE DIRECTION
Bank Mandiri is aiming to focus on the third stage of the learning process, creating incubators for the post placement Indonesian migrant workers. This will be done by giving its hand to assist them, to build self-esteem to start their businesses, linking them to the experts and also creating continuous learning clubs in Indonesia and their countries.
Bank Mandiri is the largest Bank in Indonesia. As of the end of March 2015, Bank Mandiri employed 34,954 staff, operated 2,317 branches in Indonesia and 7 branches/subsidiaries overseas. The Bank operated 15,444 ATMs and 282,442 Electronic Data Capture machines.
