Southeast Asia Children’s Heart Fund from Nu Skin Malaysia
Nu Skin (Malaysia) Sdn Bhd
Since the project was started in Malaysia, Nu Skin Malaysia, together with its partners – IJN Foundation and A Heart For A Heart Program from Gleneagles Kuala Lumpur have saved more than 130 children born with congenital heart disease in Malaysia, touching the hearts of these families from different parts of the country
INTRODUCTION
Nu Skin Southeast Asia Children’s Heart Fund was established in 2008 in Malaysia following the success of various CSR projects like P.S. The Children and offering education assistance to the Harvest Centre in Sentul. To inculcate the company’s culture and upholding its mission to be a Force For Good, Nu Skin Malaysia took on a more sustainable effort in 2008 to extend the company’s initiative to help children born with congenital heart disease in Malaysia, working with the country premier heart centre, IJN Foundation. Over the years, more than 100 children have benefitted from this initiative as at the end of 2015.In view of the large and growing number of children suffering from heart defects in Southeast Asia, Nu Skin Southeast Asia Children’s Heart Fund aims to help reduce the long waiting list of heart patients in need of surgeries and treatment. With a goal set to Save 4 Lives A Day in 2017 in the region where Nu Skin Malaysia plays a major role in this effort, it expanded its collaboration with Gleneagles Kuala Lumpur in mid 2015, saving another 25 children in a short 6-month period.
FRAMEWORK AND STRATEGY
With the aim of helping children battle congenital heart disease, Nu Skin Southeast Asia Heart Fund Honorary and Board Members meet twice a year to review the initiatives and to seek ways to improve them. The IJN Foundation and Community Service team responsible for A Heart For A Heart Program from Gleneagles Kuala Lumpur on the other hand, will provide a list of children meeting the criteria by the Foundation and who are in need of open-heart surgery. Once approved by Nu Skin Malaysia, the health centres will proceed with arrangements for the surgery. The Nu Skin Malaysia management team will pay the child a visit before he/her is discharged. On top of this, these sponsored children will be invited back to join the annual Nu Skin Force For Good Day in June and Wish List Project at the end of the year.Based on the theme, Saving Lives, Blessing Hearts, the Sales Leaders will continue with these initiatives and uphold the company’s mission to be a Force For Good.
ACHIEVEMENT AND IMPACT
Since the project was started in Malaysia, Nu Skin Malaysia, together with its partners – IJN Foundation and A Heart For A Heart Program from Gleneagles Kuala Lumpur have saved more than 130 children born with congenital heart disease in Malaysia, touching the hearts of these families from different parts of the country. Besides, the annual FFG Day and Wish List Projects by the company have fulfilled the dreams of more than 400 children nationwide as at December 2015. The impact of this initiative is not only limited to the children but also the Sales Leaders whose lives have been transformed because of their contribution to the community, making them better persons in the community and their families. With this effort, Nu Skin continues to play its role in empowering people to improve lives, making the world a better place for future generations, leaving behind a legacy for the next generation.FUTURE DIRECTION
Moving forward, Nu Skin Malaysia hopes to encourage more of its Sales Leaders to participate in the project and extend its outreach to help more children throughout Malaysia. In fact, Nu Skin has achieved more than its original initiative of saving a few children a year. Spurred by this success, Nu Skin will also look for new partners in different states to help in this initiative.
Founded some 30 years ago, Nu Skin differentiates itself from other players in the market, by upholding its mission to be a Force For Good throughout the world by empowering people to improve their lives with rewarding business opportunities, innovative products and their enriching culture.
