Big Blood Donation Across Thailand
A.P. Honda Co.,Ltd
A.P. Honda achieved our target of raising the rate of dealer participation by 10% annually, and has had dealers from all 77 provinces participating. And from 30% or 145 dealer shops involved since the localize project, at the Big event of December 2015, there have been 220 dealers or 45.3% involved.
INTRODUCTION
The shortage of blood is still an important problem in every society, which affects the treatment of patients who are in need of blood. The company asked for the collaboration of the 480 nationwide dealers to hold blood donation activity in their locality to transfer blood to people who are in need through the hospitals under the Thai Red Cross Society’s supervision. The project has been enhanced to The Big Blood Donation in 2013 with the concept of same period across country. From 2004 to 2015, there have been over 357,000 blood donors. The total amount of blood received is 130 million units.
FRAMEWORK AND STRATEGY
For the blood donation in local level, it was found that the collaboration we received from the dealers has not been enough. A.P. Honda, therefore, created a plan to increase the effectiveness of the project to deliver more blood to the Thai Red Cross Society. This was when the strength of dealer network has been used as the strategy. In 2013, company raised the level of blood donation project from local level to national level under the title “Big Blood Donation across Thailand”, where the company performed as the main organization to drive the project in collaboration with the Thai Red Cross Society. A.P. Honda invited the dealers to hold the activity twice a year on the Mother’s Day in August and the Father’s Day in December, which lasts 15 days each. 80 dealers in Bangkok and nearby cities are asked to arrange the motorcycle caravan to donate blood at the Thai Red Cross Society on Henry Dunant Road, Bangkok. The dealers in provincial areas hold the activity at their shops by coordinating with the hospitals under the supervision of the Thai Red Cross Society to provide service to the local donors. The obtained blood will be given to the local hospital for further use.ACHIEVEMENT AND IMPACT
For 3 years of Big Blood Donation across Thailand Project initiated (2013 – 2015),A.P. Honda could deliver more than 35 million cc. from 89,364 donors to Thai Red Cross , amount of blood which accumulated from 2004 – 2015 is about 130 million cc. A.P. Honda achieved our target of raising the rate of dealer participation by 10% annually, and has had dealers from all 77 provinces participating. And from 30% or 145 dealer shops involved since the localize project, at the Big event of December 2015, there have been 220 dealers or 45.3% involved.However, a lack of the equipment needed to handle it is still an important problem of Thai Red Cross Society. Therefore, to raise the importance and extend the benefit of the blood donation program to people at large, the year 2015, the 3rd stage of project, A.P. Honda in collaboration with 89 dealers or distributors donated a Blood Mobile Big Bus containing eight beds, plus 4 Mobile Micro Busses for equipment and staff transportation, worth over USD 720,000, to the Thai Red Cross Society. The interior of bus has been designed in accordance with the international standard of an eight-bed, which is equipped with a medical check-up station combined. The mobile unit has the capacity to accommodate up to 200 donors and 90,000 cc. of donated blood daily. The unit has already been serving to donors in Bangkok and peripheral area for more than 7 months, This innovation phase was a product of a survey at the annual dealer meeting and bottom-up feedback from employees. This strategy will make A.P. Honda’s stakeholders to be the owner of this project as well.
Moreover, at the end of 2015, A.P. Honda has decided to donate more equipment to Thai Red Cross Society. The company has committed to constructing 2 vans for Thai Red Cross staffs for blood mobile unit and 3 pickups for blood transportation. The construction will be finished at the middle of 2016. This will help Thai Red Cross Society has enough supporting equipment for mobile unit to get more blood from donors in Bangkok and nearby cities.For latest initiative, the company has improved the project to be more valued by taking this opportunity to support Thai farmers and organic agriculture through “The Chaipattana Foundation” Some budget of project operations was spent by purchasing organic rice as a free souvenir for all donors instead of project t-shirt.
FUTURE DIRECTION
As a result of continuous operation of the project as well as the promotional campaign to invite more donors to participate, we are able to collect more than 130 million cc of blood, which reflects satisfactory responses from both dealers and customers. This is one of the most successful projects of A.P. Honda, as can be seen from the increasing number of participant year by year. The company, therefore, added this project to the principal corporate plan to ensure continuity and efficiency of the project.
A.P. Honda Co.,Ltd. is a Honda motorcycle distributor in Thailand established in 1986 with the co-operation of Honda Motor Co.,Ltd. The company is the leader in Thailand’s motorcycle industry and has a strong commitment to contributing to the sustainable growth of Thai Society and building harmony between people under the clear vision of “Striving to be a company that society wants to exist”
