Michael McComb
Vice President, Communications and Sustainability, SAP Greater China
Michael leads corporate communications, social responsibility and environmental sustainability initiatives for SAP Greater China. With a focus on innovation, Michael combines technical knowledge, market insight, and communications expertise to create impactful initiatives across key stakeholder groups. He represents Greater China on SAP’s global Sustainability Council, contributes to the company’s integrated report, and works with SAP customers, NGOs and policymakers on how technology can be applied to enhance corporate environmental performance. With 25 years of experience in China, his background includes corporate B2B and B2C roles in technology, media, and financial services.