Alfred Wong is the head of certification at Global Wellness Council and leads the council’s efforts in promoting sustainable smoke-free environments and adoption of a common standard for smoke-free buildings, facilities and workplaces. This is in line with WHO’s agenda to reduce economic loss from first, second and third hand smoking, while reducing the number of tobacco related deaths globally. Prior to joining Global Wellness Council, Alfred was in the education industry, including as principal of a leading tertiary educational institution and academic dean of a business school that is part of the Laureate International Universities.