Graham Ross is the founder of Kusaga Athletic, pioneer in future fabrics and lifestyle apparel, and creator of the Greenest T-shirt on the Planet. As an established entrepreneur with a background in media, Graham recognised an opportunity to address the impact of climate change by reimagining the textile industry. Taking the principles of a circular economy and profit for purpose as its foundation, Kusaga Athletic is part of a new wave of socially focussed organisations using the power of business to create a positive impact on the world.