Bloomberry Comprehensive COVID-19 Response
Bloomberry Resorts Corporation
INTRODUCTIONBloomberry Resorts Corporation’s (“Bloomberry”) Comprehensive COVID-19 Response Programme is aimed at addressing the ongoing pandemic. The project employs a twopronged approach that addresses the pandemic within their flagship property, Solaire Resort & Casino (“Solaire”), and outside it, particularly the communities they are involved with. Within Solaire, the Crisis Management Committee implemented the “Solaire is Safe” campaign which is a portfolio of health, safety and security measures instituted within the property. Outside Solaire, Bloomberry has ongoing initiatives that aid the Philippine Government in their fight against COVID-19, particularly through the donation of much-needed medical supplies, facilities, and relief goods. The project’s broader goal is to contribute - through monetary means or in-kind - towards the Philippine Government’s initiatives to stem the spread of COVID-19 in the country. Specifically, for Solaire, the goals are to promote the health and safety security of team members and guests by instituting meticulously crafted protocols that are meant to go well beyond the minimum standards required by the government and continue to provide jobs and financial aid to team members in need despite Bloomberry’s temporary financial weakness.
FRAMEWORK AND STRATEGYTo ensure the health and safety of both employees and guests during this time, Solaire implemented over-the-top measures including information campaigns, the introduction of flexible work arrangements, a medical infrastructure upgrade that allows for the administration of thousands of rapid and RT-PCR testing on employees and guests on a regular basis, scrupulous attention to detail in terms of property-wide sanitation including more frequent cleaning schedules, the use of Centers for Disease Control and Prevention (CDC) recommended cleaning agents and nanotechlaced chemicals, and relative light unit testing, among others.
Solaire also spent on innovative capital projects such as the deployment of no-touch hand sanitiser dispensers, installation of UV light disinfecting technology throughout the property including the air ventilation system, and top-of-the-line misting chambers and foot baths. To aid the Philippine Government in their fight against COVID-19, Bloomberry has targeted initiatives in the form of medical supply donations, relief goods distribution, and medical infrastructure funding made through Bloomberry Cultural Foundation, Inc. (BCFI). They donated medical supplies pertaining to face masks, face shields, and personal protective equipment distributed to hospitals and other facilities throughout the country and relief goods such as food through the Office of the Vice President and other channels. Whereas, they donated medical infrastructure funding pertaining to the conversion of wards at the Philippine General Hospital and the Ninoy Aquino Stadium into quarantine facilities and the construction of the Solaire-PAGCOR Mega Quarantine Facility.
Currently, Bloomberry is involved in the private sector acquisition of AstraZeneca and Moderna vaccines which will be made available to Bloomberry’s employees and the public, free of charge. The majority of the purchased vaccines will be donated to the Philippine Government. This comprehensive approach to the pandemic embodies Bloomberry’s desire to return to normalcy. Normalcy would mean a return to pre-pandemic levels of visitation from both international and local patrons, whose consumption behaviours have been limited by their ability to travel and move around. In a sense, the whole project is heavily integrated with all segments of the business - gaming, hotel, food and beverage, retail, and MICE (meetings, incentives, conferences and exhibitions).
ACHIEVEMENT AND IMPACTIn 2020, Bloomberry has spent over P350 million (~>US$7.3 million) to enhance Solaire’s pandemic resilience, while total donations and funding projects by BCFI reached over P850 million (~US$17.7 million).
FUTURE DIRECTIONThe pandemic experience has led the institution to various new innovative sanitation and safety protocols that they deemed to be worth keeping, and the new safety protocols and investments are likely to stay and be updated over time. Meanwhile, BCFI’s outward efforts will continue as they believe that there are more communities to reach out to and more altruistic goals to support well after the pandemic is dealt with.
Bloomberry Resorts Corporation is the Philippines’ leading integrated resort developer. Their subsidiaries own and operate Solaire Resort and Casino - a luxury integrated resort in Entertainment City, Philippines - and Jeju Sun Hotel and Casino in Jeju, South Korea.