Dual Mentoring Programme

Taishin Financial Holding Co., Ltd.


Taishin is dedicated to building an environment which they can develop with their employees. They invested abundant resources to hold regular opinion surveys, capture how the employees think about the Company, identify key factors that retain their employees, and set action plans towards important issues.

From 2018, leading the industry, Taishin cooperated with the internationally renowned consulting firm to introduce the Pulse Survey System, which allows them to create diverse surveys and research on different demographic groups, hearing their voice instantly and shortening their response time to launch action plans. To collect the real opinions, the Company launched focus-group interviews or face-to-face interviews at all branches irregularly. They constantly hear and seek improvement, based on the different touch points of employees’ career stages, integrating their experience and KPI, proving that Taishin deems employees as their most important asset.


Taishin is committed to invest in talents. Based on the organisation development and the professional needs of different fields, they follow a pyramid structure to develop talents and expand the pool of key talents and mid-high level managerial talents. For employees of different functions, the Company differentiate their management methods. For example, for the new-hired financial advisors, they encourage them to pair as mentor and apprentice by themselves. The teaching and learning interaction between them boosts their growth, which in turn, enhance their competitiveness. Meanwhile, Taishin has a less limited rotation system which allows employees to develop horizontally. The Company actively build career paths for each employee, creating profound and productive influences.


To decrease the new-hires’ uncertainty, Taishin launched the “Dual Mentoring Programme”, proved effective according to a higher performance, engagement and promotion speed and a lower turnover rate.

For the mid-term goal, the mentor and apprentice team interaction created a win-win culture, maintaining a constant growth of performance. Also, the mentors learn managerial skills, ensuring the Company’s long-term talent development. For the long-term objective, the systematic structure of the programme not only creates a positive cycle but also enhances the engagement.


In the future, Taishin will apply this successful model to the new-hires and junior employees in other functions and departments. Meanwhile, the Company actively strengthen the relationship with campuses and younger communities. Through industry-university cooperation, Technology Substitute Services (a form of Taiwanese alternative civilian service), and “Dual Mentoring Programme”, Taishin encourage students, their potential employees, to gain successful working experience in advance. They not only help them be more employable upon graduation but also make them be experienced, be familiar with the Company’s culture, and equip professional skills before the official employment, the know-how helps them grow faster after onboarding.
Founded in 2002 with major business-banking, Taishin Financial Holdings owns 12 subsidiaries running securities, investment trust, investment advisory and other businesses. ”Your Smart Partner” is their branding position. The Company holds the belief of “Integrity, Commitment, Innovation and Collaboration” to fulfil customers’ need and to be the leading company in digital financial market in Taiwan.