AP (Thailand) Public Company Limited
The company established AP Academy as an institute of construction knowledge, the first in Thailand to provide a curriculum that covers the full span of knowledge about the real estate business from design, construction, trading, and management. The concept behind this project is “In-depth knowledge, creative and practical, and always seeking quality.
INTRODUCTIONAP considers education to be crucial to the development of real estate and society at large. As an experienced developer and an expert in building quality residences, AP understands that quality residences lead to a better living quality. Thus AP is eager to share its vast body of knowledge: we believe it is our social responsibility. We want to transfer our expertise in construction, property management, and innovations in space utilization design both internally and externally, from within our ranks to university students and the general public. The company believes these educational investments will create a sustainable path of development for Thailand by inspiring the youth, improving real estate organizations while being mindful of potential impact to the environment.
Consequently the company established AP Academy as an institute of construction knowledge, the first in Thailand to provide a curriculum that covers the full span of knowledge about the real estate business from design, construction, trading, and real estate management. The concept behind this project is “In-depth knowledge, creative and practical, and always seeking quality.”
FRAMEWORK AND STRATEGYWe believe that the people who have been trained by AP Academy will possess the necessary understanding of what it means to create a good quality building. This is foundation will enable them to collaborate and build on.
AP Academy comprises of three main pillars: 1. AP Property School, 2. AP Open house and 3. AP Symposium.
- AP Property School was established to equip staff with practical knowledge and skills. We subscribe to the tenet that in order to build a good house, the builder must also be of good quality. Each curriculum has been specially designed to cover fundamental and functional elements, with selected courses on leadership. We have trained all our staff intensively with the aim of developing them into high quality human assets.
- AP Open House aims to transfer AP’s vast body of knowledge experience, and provide opportunities for university students to practice both academic and practical skills so that they are ready for their working lives after graduation. Apprenticeship and hands-on experience form the basis of this program, and students who demonstrate potential during the program are offered employment upon graduation.
- AP Symposium was established to share knowledge to an even wider audience. Innovations, visions on design, living space management, and construction techniques are just some topics that have been covered so far. AP Symposium is always free of charge and open to the public to participate and share their comments with well-known national and international speakers.
ACHIEVEMENT AND IMPACTThe company has been working on these initiatives for five years. During this period, it has spent over 300 million baht on AP Academy, and has committed to spend 70 million baht annually going forward. During the past years 5,000 staffs, university students and general public have participated in the curriculum. We have received very positive feedback and endeavor to develop these programs further as the industry evolves.
FUTURE DIRECTIONAP is fully committed to provide education and to share knowledge with the society at large. We will continue to invest in people and will develop a long-term strategic plan to do so sustainably, as we strongly believe that quality human asset is key to developing a sustainable society.
AP (Thailand) Public Company Limited (“AP”) was established in 1991 and quickly became a leader in Thailand’s residential development industry. For 25 years, the company has contributed to the urbanization of Bangkok, having developed over 200 residential projects including single-detached houses, townhouses, and condominiums. AP Thailand is known for placing its projects in exceptional locations, arising from a deep understanding of what constitutes a promising neighborhood – access to healthcare, education, and transportation – and unique sensitivity to hyperlocal culture in order to cater to the needs of all types of lifestyle.