Harmeek Singh is the Founder and Chairman of Plan b Group, a one-stop marketing and events solutions company that he has nurtured and grown with visionary, and occasionally maverick, leadership. In 2003, when Harmeekd came to Dubai, grit and fiery ambition is what the young man had in his wallet. Determination and relentless hard work is what paved the way for Harmeek Singh to set up Plan b.
Like him, Plan b too had a humble beginning in Dubai. Over the years, Harmeek’s hands-on involvement, mettle and acute sense of market dynamics have earned Plan b its recognition as a solution driven partner for government and private sector events in the UAE. At present, the Group comprises of five companies. The company has its headquarters in Dubai and offices in Abu Dhabi, Delhi and London enabling operations across Middle East, UK and SAARC countries.
Harmeek is the forerunner of Plan b team delivering quality experience at landmark events like Dubai Standard Chartered Marathon. He has personally overseen start to end for events like Dubai’s Crown Prince annual heritage championship, Nad Al Sheba Sports Tournament 2016, FIFA, Bentley and Hyundai that have garnered laurels and appreciation.
An enthusiast on executing novel ideas for clients, Harmeek was instrumental in introducing 3D out of home advertising in Dubai. He has been instrumental in establishing successful partnerships for clients both locally and internationally depending on the nature of the requirement, and operations.
Last year, Harmeek Singh led his team to close a five-year long contract with Dubai’s Women Run to completely undertake the event. The world-class women’s sporting event has grown substantially, becoming a platform and entry point to become a healthier and more active individual, and hosts over 10,000 women annually. He is actively involved in overseeing the growth of the team of runners regionally and empowering women locally to train and win in various sports categories.
Singh has nurtured a family rather than employees at Plan b since its inception. Teams of expert specialists work with him as partners to deliver second to none results for client. In the midst of trying market conditions Harmeek managed to his Plan b family close and delivered projects without flunk. Harmeek firmly believes that he is as good as his team hence; his strategy includes retaining, hiring and nurturing the best talent.
As a hands-on business owner, Harmeek is involved in projects from cradle to grave; this includes briefing and working with his team onsite for key events. It is not unusual to see him at an event with sleeves rolled up and working alongside his team, which he does as effortlessly as addressing diplomats and VIPs at a gala event.
Harmeek consistently encourages his team to think outside of budgets to deliver impactful but economical results for clients with financial restrictions. His team shares his enthusiasm to deliver exceptional results for clients.
Last year, Harmeek joined hands with Sheikha Shamma’s nation-side initiative, “Wanna Read?”, as a supporter of the non-profit organisation that creates warm, friendly and stimulating environments in hospitals across the UAE, to help children through their healing and rehabilitation process. Given his commitment for the cause Sheikha Shamma designated Harmeek as an official spokesperson of the initiative.
Harmeek Singh steers Plan b with a contagious passion and solid vision that has enabled the company to establish a key position in this market to deliver innovative and high quality marketing and events solutions.
Harmeek also remains heavily involved in community projects, two years ago Plan b launched a local campaign called ‘b with the heart’. The initiative invited over 500 labourers from different work camps across Dubai to watch the premiere of the Bollywood movie ‘Singh is Bliing’ for free at the cinema, alongside the movie’s lead lady Amy Jackson. Majority of Plan b’s staff gladly doubled up as volunteers to ensure that the event was a smooth and enjoyable experience for the invited workers.