With more than eleven years of work experience at Thai Summit Autoparts Industry Co., Ltd. as Vice President of Procurement and later, after a promotion, as Vice President, Sakulthorn Juangroongruangkit began thinking about starting his own business. Six years ago, Sakulthorn made an important decision that helped turn his life around. It started with his interest in trading land and he dreamt of developing his own real estate project, which finally resulted in the creation of his own company and brand: ‘REAL ASSET’. The first project launched was called Enterprize Park, with 80 units of four-storey home-office buildings located on ten rai of land on Bangna-Trad Road. The feedback from his first project was more than satisfactory, with all units being sold out very quickly and the success of the project quickly became motivation for his next projects.
Since then the ‘REAL ASSET’ brand has continued to develop successful horizontal projects under the logos of: ‘PLEX’, a 3-storey town-home project in Bangna, Watcharapon and Kaset-Nawamin; ‘Stories’, a two-storey town-home project on the Ring Road-Onnut; several detached housing projects; ‘Viranya’, a two-storey detached house project on the Ring Road-Onnut; and office buildings ‘The Pretium’ in Bangna and ‘Cascade’ in the Bangna area.
In 2015, REAL ASSET successfully developed its first high rise condominium called ‘The Stage Taopoon Interchange’, with prices of over a 2 million baht per unit. This project received a Thailand Property Award 2016 under the category of Best Affordable Condo Development (Bangkok). In 2016, REAL ASSET launched the exclusive LAVIQ Sukhumvit 57, the company’s first luxury high-rise condominium project located near BTS Thong Lo at premium prices of up to 100 million baht per unit.
REAL ASSET has undergone a big leap in growth, with a unit-booking rate of 10-30% annually. REAL ASSET is a real estate developer that fulfils the demands of the new generation, and covers all market segments, with properties at all price levels. Located at high potential locations with unique and outstanding designs, REAL ASSET has a selection of over ten different projects comprising detached-houses, town-homes, condominiums, home-offices and serviced apartments. REAL ASSET has properties with a total market value of 12 billion baht and provides exceptional after-sales service combined with excellent customer care. The company has been certified ISO 9001: 2015 (quality standard), which is an international standard for quality management and accreditation focusing mainly on customer satisfaction.
The principles and style of work and management under ‘REAL’ are as follows:
R – Respect. Taking action and listening to the opinions of others as well as treating others with respect, whether they are subordinates, trade partners or business allies.
E – Excellence. Committed to excellence of service and quality for both pre-sales and after-sales as well as paying attention to the quality of construction, choosing high quality materials and creating a good environment within the projects; adopting the principles of good governance by focusing on honesty and responsibility for the organization and society.
A – Accomplishment. Committed to furthering success by becoming a leader in driving the organization towards its goals and willingly providing professional consultation and advice.
L – Learning. Striving to learn and develop ourselves professionally and continuously, and also valuing the competency and development of personnel, both at executive and operational levels as a springboard for further company growth.
“REAL ASSET employees must be modern, proactive, fast thinkers who dare to embrace change in a dynamic environment, and I always say to my staff that the first man to die is the one who won’t adapt. In business, the company is dynamic and constantly changing, therefore people who can adapt quickly have a leading advantage over others and will grow further. I am very open and think that good teamwork needs no barriers so I want my team to speak to me openly about everything. I like to encourage my team to show their potential because if we don’t give the opportunity to think about something new, their work may become limited to only that set within the original framework.”
Sakulthorn Juangroongruangkit has won an SME National Award 2014 in the Construction category from the Office of Small and Medium Enterprises Promotion. The awards are given to effective SMEs with a high standard of management. This has helped to push the talent and guarantee the continued success of the 33 year-old entrepreneur.
In 2016, he received a Quality Person of the Year Award 2016 from the Foundation of the Scientific and Technological Council of Thailand (FSTT), Ministry of Science and Technology. This is a prestigious award that recognizes individuals who are successful in both their personal and work lives, and who take part in activities for the benefit of society and the country in various fields.
In 2016, REAL ASSET received a Thailand Property Award 2016 in the category of Best Affordable Condo Development (Bangkok) for The Stage Taopoon Interchange project. The award programme was held by PropertyGuru International (Thailand), operator of a leading real estate website in Asia- Pacific. These awards have helped to further build Sakulthorn’s success and continued growth as he leads REAL ASSET to become one of the leading real estate developers in Thailand.