Michael Plaxton, the current Chief Executive Officer of FWD Thailand joined the company in May 1, 2013. He brought with him over 46 years of experience in the insurance industry with the last 21 years in Asia. Before moving to Asia in 1995, he started his insurance career in Europe and has held several important management and leadership roles in Europe, Singapore, Philippines and Thailand.
His extensive experience and leadership in general management, agency distribution, Bancassurance coupled with his enthusiasm in employee engagement, FWD Life Insurance Public Company Limited (Thailand) was awarded “The Most Outstanding Development of Life Insurance Company in 2014” award by the Office of Insurance Commission (OIC). Within 3 years, he has led FWD Thailand to become the company with the highest growth in the insurance market. His dedication to being responsible to the country the business operates in, notably in building sustainable growth of people with disabilities through hiring, providing public transportation services for people with disabilities, etc., has led to 6 CSR awards, 3 from Thailand and 2 Regional Awards (International Workability Asia and Asia Responsible Entrepreneurship Awards).
Corporate Social Responsibility enables us to express and demonstrate our core values within local and national communities. We have been working closely with charitable organizations to implement a wide range of inspiring community programmes. This journey of success is built by Mike, together with senior management team and FWD employee.
As the CEO of FWD Thailand, I am extremely proud of what we have achieved in delivering fresh insurance experience in the Thai insurance market, and equally excited about our outlook for a promising future.
Since our inception in 2013, my team and I have been working with passion in order to change the way people feel about insurance and make FWD the leader in the life insurance industry in Thailand. This year, we will continue to deliver fun and exciting experience to customers by focusing on innovative and easy-to-understand products and services.
FWD is a fresh insurance company for aspirational people who are looking forward to their lives ahead. We believe that life is all about living your passion and pursuing happiness; it is our commitment to empower people to live their lives to the fullest every day.
We strive to deliver a whole new insurance experience that will make our customers feel secure and to have the confidence to pursue their passions with true peace-of-mind. When you become our customer, you’ll notice the difference in the way we talk, the tone of our conversation, our easy-to-understand products, and true convenience in dealing with FWD.