Proudputh Liptapanlop is Executive Director of Proud Real Estate Co., Ltd. She is also well known as the daughter of former Deputy Prime Minister Suwat Liptapanlop and, famously, one of the most important entertainment, hospitality and residential business trend-setters in Thailand, delivering the highest international standards to her customers.
Proud Real Estate, a leading real estate company is a major arm of the Prayoonwit Group, one of the largest and oldest civil construction companies in Thailand. The historic background of the Prayoonwit Group and the experience of the political arena from her parents have influenced and inspired Proudputh to improve the nation’s overall standard of living. Proudputh began her studies in the field of Economics and Management in 2009. She graduated with a BA (Hons) degree and completed an MSc in Management the following year at London Business School. With the completion of her education, she returned to Thailand and provided management consultancy services to business clients in Thailand and Southeast Asia at McKinsey & Company Inc. in Bangkok. During her two years as a Business Analyst, she specialized in strategy, marketing and sales, focusing on the retail and banking sectors in order to gain further experience and shape her dream company to finally become Proud Real Estate Co., Ltd.
The vision of Proud Real Estate Co., Ltd. has given birth to the mission to “transcend the expected”. The company’s projects aim to establish new standards of how people live and to exceed the industry’s benchmarks. The projects must not only deliver what is required in terms of quality, but beyond. Limit-pushing concepts, flawless delivery, harmony with nature and the betterment of society are what Proudputh, through Proud Real Estate Co., Ltd., strives for. Believing also that the company will only be as strong as the community that it is in, one of Proud Real Estate’s mandates is to benefit the local community through economic development, directly and indirectly through job opportunities, skill transfers, environmental responsibilities and collaborative opportunities for all.
As Executive Director, Proudputh has managed a line-up of notable projects, beginning with InterContinental Hua Hin Resort, the luxurious 119-room InterContinental Hua Hin Resort (2009) which won Asia’s Leading Luxury Coastal Resort Award, organized by World Luxury Hotel Awards. In January 2016, resort expands its new BlúPort wing with an additional 40 rooms, which are connected to the BlúPort Hua Hin Resort Mall, a 5 billion baht shopping complex designed in collaboration with The Mall Group, the leading mall development company in Thailand, and covering 25 rai. It is due to open at the end of 2016.
She is also working on the completion of the 15 billion baht high-end condominium Park 24 (Phase I is to be completed in 2018), in the heart of Sukhumvit 24 and minutes away from the EmDistrict, one of the capital’s most prestigious shopping neighborhoods. The design aims to bring an “Urban Forest” to its residents with huge garden plots and open spaces accounting for 80% of its total area. That the project has been interesting to customers is shown by more than 70% sold from the first launch dates of both phase I and II. Proudputh was pleased to have been awarded among Thailand’s Top 10 Developers of 2015 at the BCI Asia Awards 2015. The award was given in recognition of Park 24 condominium and Vana Nava Hua Hin water jungle as companies that have demonstrated a commitment to forming the building environment of the future and allowing the market to better understand their important role as developers, as the projects’ impacts are evaluated both socially and environmentally.
With the company’s vision to support Hua Hin to become one of the world’s leading destinations, large investments were aimed to develop international tourism further. The amount of 1 billion baht was injected into Vana Nava Hua Hin as Asia’s first “Water Jungle” concept. Vana Nava Hua Hin has positioned itself to become one of the leading leisure, lifestyle and family entertainment complexes in Asia. The plan of developing Hua Hin is split into three phases, with the innovative water park marking the first phase. Future developments include a 300-room, family targeted hotel of the InterContinental Hotels Group (IHG) and, lastly, premium residences.
Within just year of opening, Vana Nava Hua Hin water park has already celebrated a great success in achieving the Leading Edge Award from respected entrepreneurial business organization, the World Waterpark Association (2015), as having the best design idea with its “Water Jungle” concept. Vana Nava also received the Top 10 Thailand Best Tourist Attractions 2015, voted by Chinese visitors to Thailand, in a ceremony organized by the Tourism Authority of Thailand in cooperation with King Power International Co., Ltd. and the largest Chinese online media, SINA Corporation Co., Ltd., in Shanghai.
Another grand opening on the calendar in Hua Hin is True Arena Hua Hin, the most exciting and comprehensive multi-sports complex in AEC. This center makes Thailand’s seaside resort town of Hua Hin truely a “sport tourism” destination for the entire country. True Arena Hua Hin provides first class fitness equipment and innovative sports facilities such as FIFA soccer pitches, Australian Open standard tennis courts and a gymnasium to meet the demands of Hua Hin residents and visitors who enjoy sports. Beyond the active, healthy, and lifestyle activities, True Arena Hua Hin is targeted to help develop tennis enthusiasts to become professionals and provide them with a chance to participate in world-class tennis events. Another upcoming mixed-use project in Hua Hin will be a Holiday Inn hotel, the 2nd phase of Vana Nava Hua Hin, to serve the increasing demand of family visitors and MICE, opening in 2017. In the near future, Proudputh also envisions replicating the mixed-use model in Phuket, after recently announcing the great success of these mixed-use projects in Hua Hin.