Mr. Chatchawe Vatanasuk, Chairman of the Executive Board of T.A.C. Consumer, PCL. graduated from the University Of San Diego, USA, with a Master’s Degree in Business Administration. He then went on to work with professionals in market leading beverage companies such as Coca-Cola Thailand Co., Ltd, Novartis Nutrition (Thailand) Co., Ltd, and Cerebos (Thailand) Co., Ltd,.
T.A.C. Consumer Co., Ltd. was established on 28 March, 2002 to develop strategic business corporation with CP All Plc in the beverage dispenser units at 7-Eleven stores. In 2005, the company expanded into the Ready-to-Drink market with the launch of Zenya RTD Green Tea and exported to international markets in Cambodia, Singapore, Dubai, Russia and the United States. In 2011, TACC launched VSlim, a functional coffee for those who are cautious on their health and look for healthy balance products. TACC is fully committed and honored the “Business Alliance and Network” partnership. The company’s business philosophy is to be an expert with firm dedication to continuously developing innovative, diverse and exclusive products to serve various consumers’ groups and lifestyle. In 2014, the Company made its remarkable step by listing in to Thailand’s Market for Alternative Investment (MAI) and became T.A.C. Consumer PCL (TACC)
T.A.C. Consumer Public Company Limited (“the Company”) engages in the business of sourcing, manufacturing, and distribution of beverages in tea and coffee categories. The Company focuses on managing and executing marketing and sales strategies along with beverage product development. The developed products possess distinctive unique selling points and varieties in both formats the Company’s revenue comes from major customer namely CP ALL Public Company Limited (7-Eleven). Additionally, the Company’s source of supply mainly engaged in Original Equipment Manufacturer (OEM) and the Company also set up its own factory to produce powder drink by starting a commercial production on December 13, 2013.
TACC marketing team consists of marketing strategists who gathered over 15 years of marketing experience in food and beverage industry. The team supervises every phase and every dimension of product development, from product concept to business plan to positioning to distribution channel in order that our product meets with the target market’s demand. In so doing, our marketing executives always take into account the effectiveness of marketing expense to maintain profit margin and sustainable growth.
Under the exclusive contract from 1 July, 2016 to 30 June, 2018, TACC will exclusively supply products in beverage dispenser units to 7-Eleven stores nationwide. The products include “Zenya” powder milk tea and powder Latte coffee as well as other joint-developed products.
Mr. Chatchawe Vatanasuk stressed that “This exclusive contract reflects a long lasting partnership between TACC and 7-Eleven which began 13 years ago in 2002 with the launch of Zenya iced milk tea in dispenser unit. In 2013, TACC had won the “Best of Business Growth” Partnership Award from CP ALL Plc which is only bestowed to trade partners with excellent performance. It has always been our pride to win mutual trust with CP ALL.”
The company values good corporate governance as we envision that the effective management, the transparency and the accountability will be brought about by the good governance principle we adhere to. Good Corporate Governance should help establish trust and confidence for shareholders, investors and all the stakeholders. It should also assist our organization in adding value, creating competitive advantage and supporting growth in the long run. For these reasons, the Company enacted good corporate governance principle under the guideline set by the Stock Exchange of Thailand in five areas.
The Company conducts its business by regarding to and recognizing the importance of Corporate Social Responsibilities to shareholders, trading partners, employees, the community and the society. These would help secure sustainability in doing business, maintain steady growth and having social acceptance. The concept is instilled into our employees at every level, namely the Board of Directors, Management team, Department Managers and other stakeholders for them to uphold consistently.