“Success does not come on a silver platter. Success comes when we strive our best to achieve it,” says Anthony Gerard O. Leuterio or “Tonton”, to his friends and associates. He owns and founded Leuterio Realty and Brokerage Inc., which is now the leading realty firm in the Philippines today.
“Success, for me, is also about being able to inspire and to help people in a more profound and personal way. Seeing them succeed is my ultimate business,” Anthony shares with enthusiasm.
At 43, Tonton has built an empire of 3,000 agents and licensed brokers and is continuously encouraging people to join his network to take advantage of the robust real estate business in the country. The company is present in the United States, Canada, Middle East, Hong Kong, Singapore, Macau, and Europe. In the Philippines, his company is present in 18 key cities and provinces.
“My company envisions to lead the change in Philippine real estate service by professionalizing the promotion and marketing of real estate products,” Anthony says with optimism. In its corporate statement, Leuterio Realty believes in the potential of human capital thus, the firm’s heavy investment in professional sales training and enhancing interpersonal skills of its growing marketing pool. It holds and conducts seminars to more than 500 agents per month covering product knowledge, salesmanship, online marketing and personality development.
His company is among the consistent highest performing realty brokerage recognized by leading real estate developers in the Philippines.
He credits his success to his strong determination to rise above life’s challenges, upholding his unwavering belief that everyone has a birthright to abundance and “good life.” At 9, Anthony lost his mother, who single-handedly raised him, to kidney failure. After her death, he was left under the care of several relatives and ended up being fostered by his grandmother, who then had barely enough to raise him.”I had to do menial work for my relatives to earn my lunch and dinner,” he recalled without a trace of bitterness remembering his arduous childhood. For Tonton, education is his ticket out of poverty, which motivated him to send himself to school by selling t-shirts, making personalized stickers, working part-time in the morning, and selling pork barbecue at night. At an early age, Tonton already felt that his pathway to better life is capitalizing in his innate inter-personal skill as he survived feeding and sending himself to school through selling anything he could find. “I realized early on that I have a strong inclination to get into business because I was able to gain the trust of my customers.”
Anthony’s perseverance finally earned him a degree on Bachelor of Science in Computer Science at the University of San Jose- Recoletos in 1992. After several attempts of working as an employee, Anthony found his rightful place in the highly competitive multi-level-marketing business at DXN International, from a mere member to becoming an international motivator in over 14 countries, which gained him international market access. “I traveled around the world and met a lot of Filipinos and saw that their priority is to buy their families a home in the Philippines.” This inspired him to go for real estate his main business.
His brief stay in New York, then as a networker, sharpened his interest in the real estate brokerage business, as he saw a tremendous demand for real estate products in the Philippines, from overseas. “I know how it feels to dream of having a home to call your own because for many years I too had no place to call my home,” he adds. “We are still staying the same place where the children grew up, and where I started my business. I have bought several properties but I used them as investments,” Tonton quips.
With only a capital investment of P5,000 he finally set up Leuterio Realty and Brokerage, even diversifying to several subsidiaries like Rent.ph; online buy, sell and rent portal Filipino Homes; and marketing training arm Rent Manager- all these are owned and managed by him.
As President of the Philippine Allied Chamber of Real Estate Brokers and Licensed Salesmen (PhilAcre), Anthony is also exposed to international and local skills enhancement programs and trainings in the National Association of Realtors. He proceeded to establish his own Leuterio Real Estate Institute that offers international educational tours, national conventions and conferences, professional development seminars, and team building and leadership programs.
As a people-oriented organization, “We strive to harness everyone by providing the knowledge, tools, motivation and values so they may become effective not only in their chosen profession but also in life,” he said.
Leuterio Realty and Brokerage also heavily invests in technology. It has its own IT team that develops web and mobile platforms to help agents succeed online and offline in their marketing efforts. Even developers are impressed with their system by being able to participate in the effort of agent support.
The company’s subsidiary company Rent.ph for instance, has introduced a more systematic and informative way of providing property rental listings in the country. Unique also to the site, are rental listings in the hospitality sector to address the search for transient or short-staying renters, like hotels, apartelles, inns, and home-stay packages.
With the amount of success he has achieved today, Leuterio never fails to keep his feet grounded by paying it forward to his employees and to the community. “We return the blessings to charity institutions, disaster victims, homeless families, sick and mentally-challenged children, he elderly, and to the environment,” Anthony shared.
Looking forward, Anthony aims to help more people by expanding his network of people promoting, selling available real estate properties, and serve related services, around the world, not only limited to the Philippines.
“There are countless opportunities in today’s environment. Technology is making it easier for us to tap the whole world as a market. Innovation, creativity is essential. My company will continue to introduce more innovations and new opportunities,” the naturally charismatic Anthony shares his dream in providing avenues for people who are willing to succeed in life.
The importance of cultivating relationships, founded by a strong culture of honesty and responsible salesmanship, is a legacy that he wants to impart to his people, and to budding entrepreneurs who are still haggling their way to success. Indeed, for Anthony, the success of an entrepreneur is not only measured on how much money he makes and size- up the value of his company, but how he is able to inspire and impact other people’s lives.