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Dato’ Dr. Pa Nok Ching

Chief Executive Officer

Today, Jin Bin Group produces and markets more than 200 types of herbal pharmaceutical products, healthcare supplements and food and beverages both locally and abroad. It has received numerous international and local awards.

  • Jin Bin Corporation Sdn. Bhd.
  • 623 KAWASAN PERUSAHAAN TANDOP BARU, 05400, ALOR SETAR
  • 04-772 5088
  • www.hurixs.com.my

Dato’ Pa Nok Ching, the founder of the Jin Bin Group, was born and raised in the picturesque paddy fields of Kedah, which is also known as the Rice Bowl of Malaysia. Two persons who had made a significant impression on him when he was young were his grandparents who paved the way for his success as a pioneer in the manufacturing and distribution of herbal pharmaceutical products. His passion in herbal medicine developed since his younger days when he used to follow his grandparents who possessed knowledge in herbal remedies to collect herbs from the native jungle. He also learned business skills and tactics from his grandfather through the family business. The family operated a grocery shop, dealing with wholesale and distribution of rice then.

Dato’ Pa began his career milestone by seizing the opportunity of establishing a partnership company, Seri Puteh (Jin Bin) Sdn Bhd together with his uncle in 1971, dealing with Chinese and Western pharmaceutical products and food. In 1977, Dato’ Pa expanded his business into the retail sector by opening Jin Bin Mini Market in Sanglang, Kedah.

In 1979, at the aged of 26 years, Dato’ Pa set his vision on the distribution of Chinese and Western pharmaceutical and food products. He established a company called Chop Jin Bin and registered “Hurix-5” as a trademark, paving the way for Jin Bin to grow into a pharmaceutical empire.

Under the leadership of Dato’ Pa Nok Ching, Jin Bin Corporation Sdn Bhd, a marketing arm of the Jin Bin Group was successfully incorporated in 1996. Since then, it’s marketing network spread across Asia, Europe, USA, Africa and Middle East, establishing brands such as Hurix’s, JB, PT Timur, Paciline, Jayaline, Yokoline, Burung Merak Emas and Burung Emas.

In 1998, the Jin Bin Group boosted its professionalism in research, product and services with the construction of a three storey factory in Tandop, Alor Setar. The factory, JB Pharmacy Group Sdn Bhd transformed the Jin Bin Group from OEM supply to providing OEM facilities. In the same year, JB Pharmacy Group was awarded the Current Good Manufacturing Practice Certificate (cGMP) by the Malaysian Ministry of Health.

Establishing oneself, practicing The Way,
spreading the fame of one’s name to posterity
(future generation)

In order to meet the requirement of the exceptionally strict standards of manufacturing process, JB Laboratories Sdn Bhd, an independent laboratory was incorporated under the Jin Bin Group in 1999. JB Laboratories holds the International Standard Organisation Certification (SAMM, ISO/IEC 17025). All laboratory tests strictly comply with international standards and procedures.

Today, Jin Bin Group produces and markets more than 200 types of herbal pharmaceutical products, healthcare supplements and food and beverages both locally and abroad. It has received numerous international and local awards. The group is also actively involved in corporate social responsibility by providing assistance to the poor and needy and education sponsorships.

Jin Bin Corporation markets herbal medicine, pharmaceutical and health care products manufactured by JB Pharmacy Group Sdn Bhd, a subsidiary and manufacturing company of the Jin Bin Group. The Group uses traditional preparation procedures combined with modern scientific pharmaceutical processes to extract the active ingredients from the herbs, using them in capsules, tablets, syrups, creams and ointments. They are produced in the cGMP certified facilities and distributed to Malaysia and overseas in accordance with the guidelines set by the Ministry of Health Malaysia. They are also actively involved in research and development.

Since its inception, Dato’ Dr. Pa Nok Ching, the founder and current CEO, worked with his team to develop their Core Values more than a decade ago. They shape the culture and define the character of the company into how the management works and makes decisions. These values are as important to the Group today as they were then, as they reflect the Group’s commitment to providing quality health products to customers. These Core Values are:

Compassion in caring for everyone’s health,
Presence of mind,
Responsive to changes,
Pursue continuous growth in research and development,
Operate with integrity and trust,
Advocate healthy living and holistic lifestyle.

Hurix’s is not only a household brand name in Malaysia, but is fast gaining popularity in the world. In line with the company’s core value of ‘Care For Your Health’, the company focuses on using natural herbs to produce quality products at a value for money price. Jin Bin Group’s key strength is its experience in retail management and understanding of the Malaysian market trends for a variety of products – the company has the most experience in health and herbal medicinal products.

The Jin Bin Group is the proud recipient of many awards both locally and internationally for its excellence in the production of herbal medicinal products and services, assurance of quality, safety and reliability of products.
Its recognitions are:

J.B. Pharmacy Group Sdn Bhd, a fully owned subsidiary of Jin Bin Group is a fully validated cGMP factory.
The factory has been awarded ISO 9001:2008 for its ability to consistently provide products that meet customer and applicable statutory and regulatory requirements.
Its products are certified Halal by JAKIM which are safe to be consumed or used by all (including Muslim consumers), nutritious and of a high quality.

The Group is committed to professionalism, accountability, trustworthiness and reliability. It strives to be the front-liner on technology and a leader in quality research and development and production of highly therapeutic herbal products globally. Its future plans would be focused on establishing its brand name as a product of quality, efficacy, healthy and value for money.

The Jin Bin Group’s vision it to be Malaysia’s leading multinational natural herbal product enterprise. Its mission is to advocate healthy living and holistic lifestyle for everyone.

  • Dato’ Pa received the royal award titled “Justice of the Peace (JP)” in year 2002 and “Dato” in year 2006 for his contribution to Malaysian society.
  • Dato’ Pa started to expand his business internationally to Singapore, Macau, Indonesia, Vietnam, Philippines and many more since year 2004 till now.
  • Dato’ Pa received numerous awards and honors locally and internationally during his career.