Since he joined SP Setia back in year 2000, it was always his dream to become a property developer by his own. Gathering years of experiences from the giant company in this line and obtained all relevant techniques and knowledge in running a property development company, Mr Chang Yin Siang started his own development company in year 2012.
More than just a property developer, Chang is a visionary industry leader. Being the CEO of TNH Land Sdn Bhd, he has been a member of the Board of Directors in TNH Group since November 2011, assisting the company’s business in construction, machinery and F&B.
After completing his Diploma in accounting in Cambridge College, Chang harboured the aspiration to reach for the stars and think big as he wanted to be successful, and his first step into the property line as a humble site supervisor in Kiat Long Sdn Bhd, a building construction company, had led him to believe that the property sector was key to achieve his goal.
He starting his journey with a Diploma in Civil Engineering followed by a Degree in Liverpool John Moores University, United Kingdom, he practiced his construction engineering knowledge in Sato Kogyo Co. Ltd for couple of years, and then he boldly ventured into the world of property development with SP Setia Berhad and Mutiara Goodyear Berhad.
With over 15 years of experience in property development, Chang has gained vast experience in sales and marketing, credit control, finance, customer service, contract admin, quality control, project design, planning and development. This includes the completion and hand over of 3,500 units that comprised of terrace house and shop offices; as well as the designing, planning and development of the master layout, commercial hub, industrial, hotel and service apartments for various renown projects in Iskandar Malaysia, Johor.
Armed with his invaluable experiences in the number one property developer in Malaysia and his good reputation in property industry, Chang has been invited by TNH Construction Sdn Bhd, one of the top five main contractors with SP Setia, to firm a property development company. In line with his dream and the correct timing, Chang has stepped out from his comfort zone as an employee under a big shelter, and started TNH Land Sdn Bhd.
TNH Land Sdn Bhd made its first mark with a gated and guarded industrial park in Iskandar Malaysia, Johor, named De Hoff Park, with GDV of RM85 million, before venturing onto other developments in Kuala Lumpur, Selangor, Pahang and other places of Johor, eg. Puteri Wangsa, Desaru, and Machap. The remarkable decision making by Chang in De Hoff Park project had led the project to be different from competitors; whilst others are selling big sized factories, he saw the niche demand of smaller size and G&G concept factory. This has made De Hoff Park stand out from the fierce competition in Iskandar Malaysia. De Hoff Park has a very low density, featuring a total of 46 freehold 1 1/2-storey factory space; 14 units of Semi-Detached and 32 units of Cluster on a 12 acre land. Whilst others provided 10,000 sq. ft. factory, De Hoff Park is building a 5,000 sq. ft. factory.
From the commencement of his time with TNH, Chang has managed not only the growth in property development but also has contributed a corresponding growth in construction, food and beverage, machinery and real estate.
“My passion is inventing new ways to listen to our customers and then turning the insights that emerge into business ideas that will lead the group on the route of becoming a public listed company.”
Chang is a man of persistance. A philosophy of his is: “We can do it! If we believe we can, we can. The only limitation to success is ourselves.”
There is excitement amongst staff about the new direction and the way of getting there. Closure with and change from the past traditional environment had to be led by someone who has experienced a similar challenging change environment journey and with a broad and deep level of experience. In his role as Executive Director in TNH Group, Chang is in charge of the overall management and business development, as well as ensuring that the performance of the company is in line with its business strategy and projected plan. His task is to formulate and implement the company policy like executing the plan and financial control systems.
To do so, Chang has to make sure that client’s needs and demands are met and part of his job involves going to the ground to meet with employees, sub-contractors and suppliers to monitor their work and progress, aside from holding meetings with them when something crops up and required attention.
Bringing in fresh ideas and new concepts for both marketing and business development, he assisted the traditional building construction company diversify the portfolio to property development, machinery, real estate and even food and beverage industry.
“Our corporate vision is to be the preferred partner in the provision of civil and building works solutions for the creation of iconic, ground-breaking and exceptional developments. We are committed to achieving this by continuously creating value for customers, and are dedicated to working with energy, passion and respect for the individual to achieve sustainable excellence”.
By achieving the goals, Chang and his team have firmed out the following principles and values: Teamwork, respect & total commitment to comply with customers, quality systems and statutory & regulatory requirements; New ideas encouraged & continuous improvement, pursued; Honour & integrity in all dealings; Stakeholders interests, delivered; Business Excellence through QCD (Quality Work: maintaining a consistently high level of excellence; Cost-Effectiveness: providing the best value in everything we do; Delivery: on-time, on-budget, on-strategy).