Ashok Reddy, a Computer Science engineering graduate from Anna University. A seasoned, performance oriented information technology executive with over sixteen years of experience in information technology management at division / corporate level within Fortune 500 and management consulting companies, with progressively increasing responsibilities including managing total cost of ownership, leading IT strategy and transformation initiatives, delivering efficient business solutions, improving operations, aligning IT investments with business strategies, developing and managing profitable global strategic consulting practices focused on enterprise architecture, application portfolio and systems integration etc. with growth and profit / loss responsibilities. Ashok has previously worked with Nortel Networks, Infosys, Microsoft, eBay/PayPal before making his first jump into startups when he joined IncentOne as the technology head, a startup based out of NJ, US. Four and half years later, he has decided to move back to India.
Ashok Reddy, is a serial entrepreneur and in the last 4 years he has successfully built 3 startups SellersCommerce, GrabOn and FashionLady. What’s unique about all these startups, all of them are bootstrapped, profitable and well known in their respective domains. His experience in all of these companies was to scale these organizations rapidly. His experience in all of these companies was to scale these organizations rapidly. In this series, he would be sharing his experience on how he has grown GrabOn to India’s #1 coupons and deals marketplace with more than 25M users in less than 20 months. GrabOn was recently ranked in FT1000 fastest growing companies in Asia Pacific, with a rank of 266.
GrabOn has grown into one of the leading B2C websites in India in the last year or so, it was ranked #3 by YourStory most promising startup brands in India for 2017. GrabOn has transformed itself as a savings platform for every online shopper, as part of its portfolio GrabOn has launched BestPriceOn, a price comparison engine in 2017 and is trying to foray into the loyalty space through Gift Cards. GrabOn has become synonymous for savings in India and has helped more than 25M subscribers save, in the process these shoppers have redeemed more than 100M coupons in the last 3 years. Along the way, it has also received multiple recognition’s and awards and some of the notable ones are Retailers Association of India’s – Startup of the Year, TiE-ISB – High Growth Startup, IBM Startup Star Award and many others.
GrabOn has been profitable consecutively for three years in a tow which is incredible, considering the fact that it is not funded. Being a market leader is not as rosy as it appears as they need to be constantly reinventing to stay ahead of the game. Ashok sees future in AI and Blockchain technology and is keen to integrate it into his core space.
An avid sports person at heart, Ashok sees himself donning a strategic mentor role in his future projects, which would give him more quality time to spend with his family, who has been supportive all along and also invest and cultivate entrepreneurship. “I see so many start-ups fail today. Many people don’t realize that idea generating is not enough, it is the execution of that idea that matters. Clarity of thought and agility of a start-up go a long way in supporting this. Also, people should think about profitability too, along with growth to sustain,” Ashok Reddy says.
Ashok today is living an entrepreneur’s dream, by having a successive run in all that he embarked. For such a run, it is easy to draw parallels and see a reflection of the golden touch of Midas and get branded as an alchemist. But what is not obvious, is the fact that a touch requires convergence of all the five fingers to send the required emotion. In this case, it is the integration of the big picture, focus, people management, attitude and lastly, attention to details. If managing each one of them is an achievement, making the combination work towards a goal is a feat no lesser.
Ashok have done his MBA from Indian School of Business and currently pursuing executive MBA at Harvard Business School. Ashok is recognized as an eminent entrepreneur and is active member of Startup ecosystem, giving talks on various topics pertaining to startups. He is a program leader and mentor at Startup Leadership Program and Spark10 – A Startup Accelerator.
Ashok is married to Sridevi, who helps him in running Landmark IT Solutions. Both of them supporting each other in this entrepreneurial journey. They have a 11 year old daughter, Anwisha Reddy. If not anything, Ashok spends his spare time with the daughter and family. He loves travelling and has visited more than 13 countries so far, countryside Europe happens to be one of his places he chooses to retire one day.