Vijendra Babu N, Managing Director of Micro Plastics Pvt. Ltd. has globally raised the benchmark for the plastic injection moulding industry. His success in the segments of toys, model kits, automotive, power tools, healthcare and varied avenues are ample proof of his gainful expertise.
His business is no child’s play. And if one argues that it truly is – considering that Micro Plastics Pvt. Ltd. employs plastic injection moulding technology for toys –this is one entrepreneurial baby that’s gurgling away to success. Vijendra Babu N, in the meantime, has been beaming all the way to the bank.
Presently, the Managing Director of Micro Plastics Pvt. Ltd. has cause for jubilation. Soaring from a low-key start in 2005 with an employee strength of 25, his firm is all set to clock an annual turnover of Rs.100 crore this financial year with an employee strength of more than 500.
Toys apart, Micro Plastics extends its winning expertise to telecommunications, automotives, electronics, power tools, hydraulics, pneumatics and computer peripherals, among others.
“After completing my graduation in Mechanical Engineering, I started my career in the injection moulding segment. I worked for a couple of corporates and handled plastic commodities. So, when I decided to start my own firm in 2005, plastics was the obvious choice. But I soon realised that the firm can’t remain a component manufacturer only. I knew that we’d have to graduate to contract manufacturing and hence changed our strategy to “ One Stop Solution” to get an edge in the market.
“We came across a model hobby company in the UK that was looking for partners in India as a viable option to China. That’s when we came into the picture. But, it took us two years to convince them that these products could be manufactured in India. Normally, you don’t associate toys and model kits with India on that level. But it was a big break for us to get into total contract manufacturing. The product would have our logo together with the ‘Made In India’ tag. That was a great opportunity for us to get into the product category and we tasted good success. That also paved the way for our company to get into other segments such as healthcare, toys, telecom and others.”
“Although we are primarily a plastic injection moulding company, we also provide our clients total solutions ranging from product design to manufacturing. Our innovativeness, adaptability and comprehensive quality management practices have been our major strengths. We started out as an engineering company, but being quick learners we graduated to making model kits, toys and diversified into metals and castings, decorations and high-volume assemblies.”
“We started out as an 100% Export unit with a back-up tool maintenance facility and assembly lines. MPPL has 100 machines and 70% of our products are exported to North America, Europe, Asia, UK and China.”
“The support of my wife has been crucial to my success. When I wanted to turn an entrepreneur after becoming a father, she allowed me to take that risk. She had immense confidence in me, allowed me to pursue my dreams and achieve my targets. I also believe that luck makes a big difference.”
“By LUCK, I mean being at the right location, having an understanding of the geography of that location, having the right connections and the correct knowledge. All these factors lead to success.”
“We give a lot of importance to human values and team spirit within the organisation. For an entrepreneur to grow, he needs to have self-belief, passion, commitment and the ability to strategise smartly. Apart from these, he must ensure the support of his family, friends, employees, partners and bankers in his business plans.”
Micro Plastics Pvt Ltd have numerous certifications which are a testament to the high standards practiced by the company. These certifications include ISO TS 16949, ISO 14001, ISO 9001-2008; ICTI ( International Council for Toy Association)- Class A; GSV ( Global Security Verification); CTPAT; FAMA ( Facility and Merchandise Authorization) by Disney; GSCS ( Global Supply Chain security Audit) and the FCCA ( Factory Capability and Capacity Audit) by Wallmart.